PRIVACY POLICY

LAST UPDATED: 12/1/2025

Introduction

Heart Drop Studio ("we," "us," "our," or "Company") operates the heartdrop.studio website and related services. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our website, purchase templates, or sign up for our newsletter.

1. INFORMATION WE COLLECT

Information You Provide Directly:

  • Name, email address, and contact information when you purchase templates

  • Payment information (processed through Squarespace/payment processor)

  • Email address when you subscribe to our newsletter

  • Message content when you contact us via our contact form

  • Any information you voluntarily provide in communications with us

Information Collected Automatically:

  • IP address and browser type

  • Pages visited and time spent on our site

  • Referring website

  • Device type and operating system

  • Cookie and tracking data (see Cookies section below)

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Process and deliver your template purchases

  • Send purchase confirmations and access links

  • Send newsletter emails (if you've subscribed)

  • Respond to your inquiries and support requests

  • Improve our website, templates, and services

  • Comply with legal obligations

  • Prevent fraud and secure our website

3. LEGAL BASIS FOR PROCESSING (GDPR)

If you're in the EU, we process your information based on:

  • Your consent (for newsletter signup)

  • Contract performance (for purchases)

  • Legitimate business interests (to improve our services)

  • Legal compliance (tax, regulatory obligations)

4. NEWSLETTER & MARKETING EMAILS

  • You can opt in to receive newsletter emails at signup or purchase

  • You can unsubscribe at any time using the link in any email we send

  • We use email service providers like Squarespace to manage newsletters

  • We do not share your email with third parties for marketing purposes

5. SHARING YOUR INFORMATION

We do not sell your personal data. We may share information with:

  • Payment processors (to process transactions)

  • Email service providers (to send newsletters and confirmations)

  • Legal authorities (if required by law)

  • Service providers who assist with our business operations

All service providers are contractually obligated to protect your data.

6. COOKIES & TRACKING

Our website uses cookies and similar tracking technologies to:

  • Remember your preferences

  • Understand how you use our site

  • Improve user experience

You can control cookies through your browser settings. Disabling cookies may limit site functionality.

7. YOUR RIGHTS

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Opt out of marketing communications

  • Request a copy of your data in portable format

To exercise these rights, contact us at hello@heartdrop.studio

8. DATA RETENTION

  • Purchase records: Kept as long as necessary for tax/legal compliance (typically 7 years)

  • Newsletter subscribers: Retained until you unsubscribe

  • Contact form submissions: Kept for 1 year unless you request deletion

  • Website analytics: Retained for up to 13 months

9. SECURITY

We take reasonable steps to protect your information through:

  • Secure payment processing (via Squarespace)

  • HTTPS encryption on our website

  • Limited access to personal data

  • Regular security updates

No system is 100% secure. We cannot guarantee absolute security but are committed to protecting your data.

10. CHILDREN'S PRIVACY

Our site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we've collected such information, we'll delete it promptly.

11. THIRD-PARTY LINKS

Our website may contain links to third-party sites. We're not responsible for their privacy practices. Review their privacy policies before providing information.

12. CALIFORNIA PRIVACY RIGHTS (CCPA)

If you're a California resident, you have rights regarding your personal information. For details and to submit a request, contact us at hello@heartdrop.studio

13. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the site constitutes acceptance of updates.

14. CONTACT US

If you have questions about this Privacy Policy or our privacy practices, contact:

Email: hello@heartdrop.studio